Stance

I've mentioned before that I'm involved in a class that produces a spec TV commercial every semester.  This semester, we're doing two commercials.  This is even more of a challenge, but our portfolios will be even better because of it.  Each group picks a brand and develops a concept to follow it.  One of the groups this time chose a brand of socks called Stance and pitched a concept to a group of directors, of which I was a part.  I wasn't blown away by the ad or anything, but I did see potential in it.  They continued developing it and within a few weeks, they had a concept that I ended up loving.

The commercial follows one character who simply stands out.  Since he was a kid, you could tell things were just different with him.  He never tried to be cool, he just is cool.

This tricky thing about this commercial is just how much producing there was.  There are six vignettes, but most commercials only had one scene.  So already, this was six times harder.  We had to find three actors, six locations, several props and a ton of different socks.  In spite of all the challenges though, I really do think it turned out quite well!  Take a look for yourself.  The password is:  uncommon.

Stance Spec Ad --- Draft 4 from Nick Dixon on Vimeo.