Sunday, April 27, 2014

GreaseBoard

The great thing about the world today is that everybody needs a video. Small businesses realize that they can't compete without a strong video force. For freelance filmmakers like me, this is great news. Doing videos for these small companies is my bread a butter. For example, take a look at the makers of Grease Board. These experienced football coaches wanted to make a technologically enriching experience for other coaches, so they invented an app called GreaseBoard. GreaseBoard is essentially a digital playbook in which coaches can build plays, email them to other coaches or players, keep rosters and take extensive notes. Pretty shiny stuff.

For a freelancer like me, the process is typically like this: I get a call saying that a commercial needs to be made. I go in and make a proof of concept, which basically showcases the style of animation or video I'd like to execute. Once that gets passed off, I build assets. In this video, for instance, I had to model the iPad in a 3D application called 3DS Max. Once I model it, I texture it and shade it so it looks and behaves like a real iPad would. I then insert screenshots or videos, which adds more life to the piece. I can then add text, lighting, narration, or whatever else needs to be added. Take a look at the video. It's not finished, but it's pretty darn close.

 The password is: GreaseBoard
GreaseBoard --- Draft 6 from Nick Dixon on Vimeo.

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