Brain Saver

Right after finishing my submission to the Student Emmys, I had to shift my attention to the aforementioned commercials class. Although we made the WD-40 commercial over the course of the semester, the professor this semester decided we would be making a commercial due January 22. The reason for this is that the advertising program has a ‘meet and greet’ of sorts with industry professionals in Park City during Sundance Film Festival. The professor realized how valuable it would be for the students to have a commercial in their portfolios to show these recruiters, thus the urgency. This commercial, which is for Brainsaver helmets, was an interesting experience to shoot. The group wanted slow motion footage of fruit exploding at skate parks, but to truly capture the impressive nature of an explosion, we needed to shoot at a higher frame rate than 300 frames per second, which is what the school’s high-end camera shoots at. Luckily for us, we were able to develop a relationship with the BYU Splash Lab, which recently bought a camera called a Phantom. This camera is capable of shooting half a million frames per second, which really messes with your perception of reality. Although the shots in the final commercial are usually only 8,000 frames per second, we played around with the camera and found out firsthand how incredible it is. Hope you enjoy the commercial! https://vimeo.com/84569385 The password is: BrainBuster