A Sticky Situation

Another film project I’ve been devoting time to lately is our WD-40 commercial. We recently found out that this project won an Addy, which is an award for commercials. The Addys work at a state, regional and national level. The gala for the state Addys is this upcoming Saturday and we have high hopes for the commercial. If we win at the state level, we’ll automatically be forwarded for competition with other winners in the region. I was fortunate enough to make this commercial through a commercials class in the Ad program here at BYU. Every semester, they recruit directors from the film program to assist in the production of the commercial. Having these commercials is a significant asset in each of the ad students’ portfolios. I was fortunate enough to get paired up with James Taylor, Brian Shaw and Brandon Robinson on this project. As a general rule, I’m skeptical of advertising students. I’ve just had a lot of negative experiences with several advertisers. However, I was able to develop a really great friendship with these three gentlemen during the experience. Hope you enjoy the commercial! https://vimeo.com/80596323